EG Charity Car Auction
EG Auction held its 11th annual Fall Finale in Red Deer Sept. 7,8,9, for their classic car auction circuit they do on a yearly basis. A few days prior Todd and Lyndsay were approached by Ben and Marilyn Keryluke who had a car to sell. Upon talking to the couple Lyndsay heard the heart wrenching story about the terrible accident the Keryluke’s son Brent, and daughter in law, Nicole, were involved in on their motorcycle just east of Innisfail with neither of them surviving. More to the story is Brent and Nicole left behind their two young children Liam and Arielle whom both have serious hearing impairments and require extra medical attention and that cost now falls onto Ben and Marilyn the kids grandparents. Lyndsay told the Keryluke’s that EG Auction would do a prime time spot for their car at 3:45 to sell and of course take no commission, and charge zero fees to purchase and give 100 percent of the proceeds back to the family to help with some costs the Keryluke’s now have. The car for sale was the car Brent restored for his family to use until his son Liam turned 18 and the car would have been given to him but at this point in the family’s path the medical cost’s superseded keeping the car and with little choice it was going to the auction.
Saturday, we as EG Auctions auction crew along with Lyndsay came up with a bit of a game plan on how this was going to go but as we all know it always doesn’t go as planned. Concerns were that this may take the energy out of the classic car auction and hurt our actual day of business along with the auction crew trying to keep to a time schedule. Prior to 3:45 Brett Gardiner who is EG Auctions car announcer and Myself had our own game plan drafted out as he was going to do the introduction of the family and tell the story and I was to sell the car and get back to business however this is one of those ones that grew its own legs and nothing stuck to the script. Brett Gardiner did an absolutely amazing job with the road he took the entire auction crowd down, his timing and delivery were unbelievable as he had the crowd filled with emotion, then Ben Keryluke took the mic and spoke with Marilyn and their grandkids on stage which drove home the cause to everyone in attendance. Everyone in the house was in tears, buyers, sellers, onlookers, staff and myself included. Brett wrapped up the on stage interview with the family and handed it back to me to start selling, not an easy task in tears.
As I started my chant the crowd was still in tears and I was recovering but my voice was shaking and the bidding started at $10,000 and caught fire up to $29,000 with the crowd on their feet and cheering from $20,000 on. It sold for $29,000 to Rod Mcwilliams owner of Red Deer motors and he looked at me and gave me the signal to sell it again!!! I caught the fever and had more adrenaline then I can remember for a long time and the crowd just kept getting louder, sold it again for $30,000 to Danny Fayad owner of Precision Remarketing in Edmonton and yet again he gave me the signal to sell it again and the building was literally electric at this point. The third time we sold it for $20,000 to Bull Dog metals in Red Deer and they donated the car back to the family. So the play it cool charity car took over 10 minutes to sell and did the opposite of cooling off our classic sale but it brought a second wind to the crowd and truly gave us some momentum to carry on with the day.
EG Auction raised roughly $100,000 by the time all the generous cash donations came in after the car was off the block, EG Auction took zero commission and charged zero fees to do so. I think Todd and Lyndsay took a chance but felt they had to help the family. The rest is the result of the power an auction can have and also shows the amount of heart Alberta has to support a family they have never met and this time the two parts were put together in the right venue and a very special moment was created. Good on the entire EG Auction family and crew.
Story By: Rod Burnett